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ABOUT WYE

Our products are designed to reflect your unique needs during pregnancy. The specialized formulations of our products provide you with the care you need while promoting your well-being and self-confidence.
Maria Malamatenaki

With dedication to quality and care, we move forward to support and protect pregnant and young mothers every step of the way.

Through a 28-year career in the healthcare industry and having been particularly immersed in the field of assisted reproduction, I have identified the significant gap that exists in the field of specialized, safe and quality skin care products for expectant and young mothers.

With our compass of excellence and dedication to providing quality care, my colleagues and I, combining deep scientific knowledge with love and passion for what we do, have been able to create an innovative, high-quality skincare range, focusing on both care and prevention.

The products in the WYE range are innovative, high quality, completely specialised, safe and 100% natural, responding to the need for immediate relief and regeneration of the skin during the periods before, during and after pregnancy.

Our aim is to facilitate the journey to motherhood with each new, innovative product.

Every product in the WYE -When You Expect- range is the result of this commitment to excellence!
Maria Malamatenaki, MD
Founder & CEO
WYE

The WYE line

The WYE care and protection line is mainly aimed at women preparing to become mothers. Pregnancy is a period of wonderful changes in a woman's life. It marks changes in her body image and her skin. The sudden weight gain combined with the hormonal changes that occur in a woman's body during this period can affect the structure of the silhouette and the elasticity of the skin of the expectant and new mum. Thanks to their specialised composition with natural bioactive ingredients and their unique combinatorial action, the WYE line of skin cosmetics relieve, deeply moisturise, protect and reconstruct the skin.

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100% Focused care
100% Certified bioactive ingredients
100% Dermatologically tested
100% Natural ingredients

OUR VISION

Our vision

Our vision is to contribute to improving people's quality of life. Recognizing the multiple needs of modern society, based on the latest scientific data and in-depth market knowledge, we contribute to society as a whole through the development and provision of innovative, innovative and integrated solutions that meet your needs in a specialized way. We do business with integrity and respect, aiming to excel in the pharmaceutical market through operational boldness, quality and product innovation.

Where we operate

One of WYE's main areas of activity is women's health and care, with a focus on proper preparation for a healthy pregnancy and development. Aiming to protect and care for women at such an important and life-defining stage - before conception and during pregnancy & breastfeeding - we offer quality and specialized cosmetics, designed to meet your needs in the best possible way. All our products have natural active ingredients, are dermatologically tested, certified and manufactured to the highest quality standards.

Our people

The driving force of WYE is its people!
With the non-negotiable principles of respect, trust, reliability and cooperation, all of us, the people of WYE, are determinedly operating with integrity, consistency and dedication to our vision of improving your health and quality of life.
wye the miracle
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